In this highly energized and dynamic workshop, participants learn how to embark on a corporate culture initiative, how to obtain buy-in from all levels of the company, how to stay the course when noticeable results aren’t immediately achieved, and how to dramatically impact their organization’s “voice,” as well as the bottom line.

Participants are led through a series of corporate and personal brand exercises (if you never thought of yourself as a brand, then this workshop will be particularly valuable if you regularly contemplate career growth), undergo a personal brand assessment, take part in a brand equity evaluation, and collaboratively create a Brand Renewal Plan for the organization that focuses on the employees’ role in brand development.

By understanding what drives employee behavior – and ultimately satisfaction, pride, and retention – participants develop specific strategies and tactics that will improve the organization’s culture and enhance employee morale, which will ultimately increase customer satisfaction, decrease costs, reduce turnover, and increase market share.

1. The relationship between employee morale and market share.
2. How specific variables in the employee morale equation can positively or negatively affect market share.
3. Best practices exhibited by market-leading companies for growing brands based on employee satisfaction.
4. Internal market-driven strategies and tactics to help improve the bottom line and build brand by focusing on employees and customers.
5. How to develop a customized blueprint for personal and organizational brand transformation.
6. Risks inherent in any brand transformation effort and how to avoid them.
7. How to turn employees and managers into brand ambassadors.

1. Market Realities and the Impact on Brand
2. A Game of Follow the Leader
3. The Employee Morale Equation
4. Why You Can’t Create a Brand
5. The Secret of the Change Continuum
6. Personal and Corporate Packaging
7. Be Known for 1 Thing
8. Tough Decisions
9. The Truth Hurts
10. How Managers Sabotage Brands
11. The Importance of Personifying the Brand
12. Starting at the Top
13. The Importance of Brand Values
14. The Role of Mission and Vision
15. Hiring With the Brand in Mind
16. The Need for Honest Communications
17. Aligning Mission, Vision, and Brand
18. Creating Brand Ambassadors
19. What Will You Do Differently?

Our workshop trainers and coaches are business executives with real and practical experience in a variety of industries. They include experts in management operations, quality and process improvement, business start-ups, marketing and branding, human resources, and more. This enables us to match you with a trainer and coach based on the needs and characteristics of your organization. We never compromise on the quality of your workshop and our ability to select a trainer and coach who is the best cultural match for your company ensures a dynamic and results-driven event.

Requirements

• A relaxed environment.
• Ability for participants to remove and set aside rank and hierarchy.
• Executive commitment to support an open and honest dialogue.
• LCD projector/screen.
• Standard audio jack for laptop computer.
• Wireless lavaliere microphone if size of room and audience requires it.

Fees

The fee for the workshop, which includes all prep work, participant workbooks, and a post-workshop debriefing with executive management is $5,000. Normal and customary travel expenses, to be pre-approved by the client, are billed separately. A two-hour seminar version that excludes the participant workbooks and post-workshop debriefing is $3,000.