Marketing & Branding Workshops
We put a different spin on marketing and branding, focusing on how the brand experience must always exceed the brand promise. If you’re looking for seminars or workshops that delve into the mechanics of marketing and brand communications, then keep looking. Because, to us, the DNA of any marketing or branding effort is the organization’s operations.
Each of the events below can be presented as either a 1½- to 2-hour seminar or a 3½- to 4-hour workshop. Some events can also be customized for a full-day experience, complete with inspirational team-building exercises. Each event’s detailed program page includes information on customization.
Creating the Invisible
Your organization’s image is shaped by many factors, some more controllable than others. But how much of that image can be changed without changing the customer experience, which requires changing the organizational culture? In this highly energized session, you will learn how to embark on a corporate culture initiative that will improve employee morale, increase customer satisfaction, dramatically impact your organization’s internal and external brand “voice” – as well as your bottom line.
Beyond the Invisible
Explore the link between corporate culture and brand strategy to create a new paradigm for brand execution. Building on the formula, employee morale = market share, this action-oriented workshop demonstrates how employee satisfaction is a critical driver of your brand’s evolution, providing strategies to help improve the bottom line and build brand by focusing on employees first. This program includes a self-assessment, brand equity evaluation, individual and group work, and more.
The 5 Biggest Reasons
Why Brands Fail
Broach the topic of branding, and you’ll likely discuss logos, tag lines, and advertising campaigns. But the key to successful brands is to build them from the inside out, starting with a hard look at leadership barriers, the organization’s mission and vision statements, and the false promises the brand makes every day. Only then can a dialogue about brand identity really take place, albeit a difficult dialogue at best, but one that will change how you manage your brand.
Check Out Our Other Workshops
Need to create a culture of accountability right away?
Schedule a free, 30-minute coaching session, and we’ll show you how to move at the speed of light.