The 5 Biggest Reasons Why
Brands Fail Webinar
Wednesday, December 18, 2 p.m. – 3 p.m. Eastern →
Wednesday, January 22, 2 p.m. – 3 p.m. Eastern →
Wednesday, February 19, 2 p.m. – 3 p.m. Eastern →
Wednesday, March 19, 2 p.m. – 3 p.m. Eastern →
Webinar Synopsis
Broach the topic of branding, and you’ll likely discuss logos, tag lines, color schemes, and advertising campaigns. For most organizations – especially service companies – this is the extent of their brand strategies. But a brand built solely on advertising and creative execution is no brand at all (although advertising and creative execution are important to communicating the brand promise). The key to successful brands is to build them from the inside out, starting with a hard look at leadership barriers, the organization’s mission, vision, and values statements, and the false promises the organization’s brand makes every day. Only then can a dialogue about brand identity really take place, albeit a difficult dialogue at best.
- The five most common reasons why brands fail.
- Best practices that will elevate and strengthen your organization’s brand.
- Risk-mitigation strategies to prevent common brand failures from occurring.
- How to build a sustainable brand by first focusing on the cultural aspects of your organization’s operations.
- A 20-question diagnostic assessment administered during the seminar that will identify your most significant areas of focus.
- 19 guiding principles for developing sustainable and impervious brands.
- 20 strategies for overcoming the five most common branding failures.
- Free access to the online Brand Vulnerability Assessment to identify ongoing areas of concern.
- A free copy of the e-book, “10 Secrets of Execution.”
- Free coaching session to drive accountability and accelerate your results curve →
- Rapid Transformation Program to teach your management team how to hardwire a culture of accountability and execution →
- On-site 10 Secrets of Execution Management Workshop to create a roadmap for transformation →
- Operational Brand Assessment to identify your brand’s current operational capabilities and constraints →
- Brand Vulnerability Assessment to identify areas of risk →
Our webinar presenters are business executives with real and practical experience in a variety of industries. They include experts in management operations, quality and process improvement, business start-ups, marketing and branding, human resources, and more. This allows us to provide critical insights to attendees that is derived from real business experience.
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