Operational Brand Assessment
We assess the strength of your brand from the inside out. This powerful assessment tool identifies key areas where your brand can benefit the most. We take a holistic approach to the issue of branding, based on a philosophy that a strong brand is not only the result of effective marketing, but also effective organizational vision, structure, management, internal communication, and training, among other things.
About the Operational Brand Assessment
What You’ll Discover
- Underlying organizational or marketing issues undermining the success of the brand.
- The alignment of perceptions and attitudes of executive management, middle management, staff, and key stakeholders.
- Perceptual gaps among internal audiences on key brand dimensions.
- Specific areas in which the organization needs to improve in order for the brand to reach its potential.
Assessment Format & Time Required
- 90 agree-disagree statements and force ranking questions.
- Approximately 30-40 minutes to complete.
Customization Options
- Ability to add questions specific to your organization.
- Ability to administer to any number of people within your organization.
- Stratification by any number of factors, including job type, supervisor, respondent sex and age, geographic location, and more.
- Contact us for more information on customization options →
Reporting Options
- Individual report delivered via email with 48 hours of assessment’s completion.
- Webinar (90 minutes to 2 hours) with your management team to deliver and discuss results.
- Half-day or full-day onsite workshop to deliver and discuss results, and to develop a plan of action.
- Contact us for more information on Options 2 and 3 →
Extras You’ll Want to Know About
Check Out Our Suite of Assessments
Want to hardwire accountability, execution, and results?
Schedule a free, 30-minute coaching session, and we’ll show you how to move at the speed of light.