Brand Vulnerability Assessment
The root cause of a brand’s failure rarely has anything to do with advertising budgets or brand marketing programs. Rather, it is any one of five major areas of the organization’s operations that can determine the success of the brand. After completing the Brand Vulnerability Assessment, you’ll have a better understanding of your brand’s operational weaknesses that need to be shored up to prevent a potential collapse in the future.
About the Brand Vulnerability Assessment
What You’ll Discover
- Whether your brand is at risk because of internal operational failures.
- Your brand’s greatest operational risk.
- Your brand’s greatest operational strength.
- Risk-mitigation strategies that can strengthen your brand’s operational performance.
Assessment Format & Time Required
- 15 multiple-choice questions.
- Approximately 5-10 minutes to complete.
Customization Options
- Ability to add questions specific to your organization.
- Ability to administer to any number of people within your organization.
- Stratification by any number of factors, including job type, supervisor, respondent sex and age, geographic location, and more.
- Contact us for more information on customization options →
Reporting Options
- Individual report delivered via email with 48 hours of assessment’s completion.
- Webinar (90 minutes to 2 hours) with your management team to deliver and discuss results.
- Half-day or full-day onsite workshop to deliver and discuss results, and to develop a plan of action.
- Contact us for more information on Options 2 and 3 →
Extras You’ll Want to Know About
Check Out Our Suite of Assessments
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